![]() Brands gain loyal customers by having locations on college campuses, so I thought they could be paying schools for this access. They’re going to build a loyalty to your brand in college that they can carry on to the rest of their lives.”įollowing that logic, I assumed chains might also save universities money. “Restaurants targeting college campuses makes a lot of sense because, basically, you have this bubble that most students live in, right?” said Sam Oches, who has written about campus dining for QSR, a food service trade magazine. It’s clear to see how Chick-fil-A benefits from the habit I picked up at school. My routine continued when I commuted to an internship this summer and ate breakfast at a stand-alone Chick-fil-A instead. The vendor I visit most often is the Chick-fil-A in the student union, where I pick up breakfast two or three times a week. To me, the chains seem to drum up more excitement than their independent counterparts. The school operates 30 places to eat on campus, including nine chain restaurants like Starbucks and Quiznos. I go to the University of Oklahoma, so let’s use that as an example. ![]() ![]() ![]() But there’s another, more obvious explanation: College students eat fast food because it’s right in front of them, served on campus by their schools.
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